Doe Deere launched her Lime Crime cosmetic line back in 2008. The Russian-born New Yorker continues to rescue women and girls who desire cosmetics that bring out their true character. Now, a young, vibrant executive, Doe Deere strives to continue creating the prettiest cruelty-free cosmetics. They’re tasteful and doesn’t just conceal what’s imperfect, but it empowers women. It liberated them in a profound way. Openly, they’ve become absolutely confident and comfortable in their own skin after using Lime Crime cosmetics. Deere designed her products to do just that based on her confession during an interview. She too had troubles finding makeup and cosmetics that really defined her sensibility of fashion. It led her to discover herself and design her own cosmetics.
Deere named her company and products “Lime Crime” because of her love for intensely vibrant colors. Particularly her favorite, which she’s branded her own. It’s always been an aspiration of hers to launch a cosmetics line. Interestingly, she didn’t anticipate this level of success. Her products have positively changed how women feel and perceive themselves. Doe has invented a dreamy collection of nail polishes, lipsticks, eye shadows and other awesome cosmetics. Initially, she started a micro business, promoting her collections through eBay before launching an eCommerce startup.
Besides managing her own empire, Deere continues to support numerous women-owned businesses. She’s become an advocate of women pursuing businesses as well. On occasion, she shares her story and rich experience as an entrepreneur at public conferences such as the Vegas-Nays Stardust Tour and PHAMExpo. In addition, she’s a celebrated mentor who continues to inspire young, aspiring business women. Doe’s Lime Crime became the cosmetics industry’s first vendor to launch an eCommerce conglomerate. She’s branded and presented her products correctly, which is the admirable quality she’s highlighted in her business model. Deere even models her own products and she’s admitted that it’s brought her cosmetics to a higher level.
Before Doe moved to the U.S. from Russia in 1999, she enjoyed a humble life. She began fashion school and wedded her American love. The couple founded a rock band which didn’t launch successfully, but Doe kept going on. Being the ambitious, business-minded entrepreneur she is, Deere launched other startups. Now, she’s become the “Unicorn Queen,” a name she took on after developing a sizeable following online. She’s since continued to entertain her audience through Instagram, her personal and other communication channels.
Lime Crime’s chief executive, Doe Deere, whose birth name is Xenia Vorotova began her business quest as a LIVE journal user. When Lime Crime launched, Deere started small, showcasing artistic makeup designs of glitters, eyeshadows, and airbrush techniques. As her project took life, she originated other crafty creations that gained her global attention. Today, the fairy-tale beauty is sharing smart business ideas with aspiring entrepreneurs.