In this article Doe Deere was interviewed about her rise to success and on what really laid the foundation of her entrepreneurship. Deere speaks on how her biggest dream was to become a musician and she made that happen after moving to New York at the age of seventeen. She also talks about how the idea of her own brand of makeup came about. Most cosmetic brands did not offer bright and unique colors. Deere may have always had a hidden knack for business as she sold wash off tattoos as a young child. Her persuasive talk was able to convince the other children that temporary tattoos was in style.
Doe Deere grew up in Russia and moved to the United States when she was seventeen. She performed in a band where she met her husband and she tells of how well they work together now because of being in the band together and playing shows. Doe Deere did not always dream of being a business person until she realized her want for variety when it came to makeup. After being able to see that other women felt the same way she did that is when she started Lime Crime, her makeup line.
Deere focuses on having the best quality makeup for her customers and therefore she tests new makeup on herself before releasing it to the public. This is something that makes Deere and her line of makeup unique because not many companies use themselves as a guinea pig for their products. Deere also shows customer appreciation by having her actual customers and social media followers model makeup and different looks for the Lime Crime Website. Doe Deere sends the message across that it is okay to be different and that every individual has a special quality in the world that no other person has. Doe Deere is a great role model for women and girls who feel that they are outcasts.