A Name to a Face: Doe Deere and Lime Crime

 

Wondering about a person who has achieved stardom is normal; their hobbies, how they got their start, their home lives, and even their favorite colors are all normal points to ponder when dreaming about knowing this person on a more personal level. Well, thankfully, some individuals lay it all out on the table for their fans and never use their fame as a means to disconnect from their followers, but to instead connect better with them. Doe Deere of the makeup company, Lime Crime, is no stranger to the world of connecting with her fans, or Unicorns as they are happily referred to as, and uses every opportunity to strengthen her bond with her mythical creatures, both near and far. Who is this Queen of Unicorns, though, and what makes her care so much?

In the Beginning…

Russian-born Deere never showed any interest in business. Growing up, her life was fairly normal, and she enjoyed typical teenage girl activities, like sleepovers with friends, drawing, and dreaming about boys. However, she also had a profound interest in music, and that passion is what she owes her contemporary success to. Upon moving to the United States when she turned eighteen, Deere wasted no time in launching her music career. Was she alone? Of course not, and her husband, Mark, accompanied her and formed their fairytale rock band shortly after.

Were They Successful?

Though they had fans and regularly played their tunes across New York, the band was simply not paying the bills, so as a side job, Deere made loli-inspired dresses that she sold on eBay under the domain name, Lime Crime. The dresses were a success, but Deere could not leave a unique appearance at a dress only, and began making her own makeup that would match her original dress designs.

Lime Crime as a Company

Unlike most companies, Lime Crime was quick to take off and begin influencing the makeup industry. Never before unique shades adorned shelves across the globe, and people who waited entirely too long for the opportunity to colorize their faces become infatuated with the company. Currently one of the most popular brands in the world, Deere’s company has over two million followers on social media, and the admiration demonstrated by fans is truly powerful. Doe Deere uses every online opportunity to encourage her Unicorns to be themselves by allowing them to upload pictures of their new looks, and that encouragement is the very reason that Lime Crime remains so victorious as a company.