LimeCrime Cosmetics: Changing the game, One Bold Color at a Time

LimeCrime Cosmetics, founded by Doe Deere, has placed themselves in the makeup spotlight by offering women bold bright colors that most makeup companies have stayed away from. “Doe is on a mission to prove that cosmetics do more than just conceal imperfections, but are a rare form of freedom and self-expression”. Animal-friendly and vibrant colors so bright, these vivid colors would brighten even the darkest days. Learn more:

Doe began experimenting with makeup as young as nine years old, when having a slumber party with two friends. Those early experiments brought LimeCrime into creation, which began in 2008. The name LimeCrime came about from Doe’s favorite color and her stand on breaking the rules and changing the game when it comes to thinking outside the box and creating colors no one has dared to think of. Modeling the colors herself, the colorful makeup was the staple because bright and rare colors were hard to find. The brighter and bolder the color, the better. Doe also made LimeCrime one of the first cosmetic companies to focus solely on e-commerce, selling her products online only. Although most makeup users prefer to go into an actual store to try on makeup to see if it fits their style and skin-tone, LimeCrime was the pioneer in creating a lipstick swatch where you could actually see the colors on your lips and determine if it is a good color for you before purchasing. How many times have you bought a lipstick from the store only to realize it is not a good match after all? The lipstick swatch is a game changer. Learn more:

Doe is also an avid cheerleader for other women-owned businesses and entrepreneurships, speaking on different subjects from following your dreams to your ambitions, she inspires other women to follow their dreams and often give advice through her social media accounts. As she focuses on pushing other women to their dreams, she is constantly coming up with ways to push herself and LimeCrime. Coming up with new categories in the makeup market such as the liquid-to-matte lipstick that “stays on, doesn’t crumble, and is transfer-proof” and getting the entire LimeCrime line certified cruelty-free by Leaping Bunny, the strictest most certifier in the industry, LimeCrime and Doe are makeup forces to be reckoned with.

The “Queen of Unicorns” as she is also known for her bright and ever changing colors, Doe’s less-than-conventional foray into the cosmetic world and beauty industry and her drive to push other women into their successes will make anyone confident that their dreams can come true as well. Ever evolving and reinventing the LimeCrime brand over and over while still holding onto the main focus of creating animal-friendly, bold, and unusual colors, LimeCrime has no plans of slowing down or stopping. Although there will be people that won’t buy into the brand, or love the idea of the bright, bold colors, the LimeCrime brand, Doe, and her team are game changers and the world has taken notice. Who doesn’t like bold, bright colors?

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