Companies Like Mullen Lowe Can Use Creativity to Bring a Unique Type of Advertisement to Audiences

One of the issues many marketers are faced with is the issue of coming up with an ad that is going to sell for them. It takes a lot of creativity for someone to have a commercial that is going to bring in a ton of sales. One of the first things that a company should do is be different from the other companies. If every ad or commercial was the same, people would not know which company it was for. This is why it is important for each company to have its own distinct style in advertising. It would also help if the style was catchy or appealing and read full article.

In order to get a good commercial, one has to find a good ad agency. One such agency is Mullen Lowe. Jose Borghi is one of the star advertisers in the firm. He is willing to put together a certain style of an ad. This is where creativity comes in. One can choose a comedic, dramatic, scary, romantic or even a mix of all of the tones. One good trick is to present a scary situation and then in a random and comedic manner, direct people to the company or the product that is being sold.

This approach is actually quite effective. For one thing, it shows humor. At the same time, it communicates to the audience that this product would make every aspect of life better. In effect, they are not only making audiences laugh, they are saying that this product being advertised is the solution to all of the problems that they have. Mullen Lowe is definitely good about these types of advertising in that it is able to get people interested in the product and wondering if it is that important as the commercial seems to hint at the audience and more news contact him.

Josh Verne Provides Essential Tips for Business In Recent Podcast

In a recent podcast, entrepreneur Josh Verne shared some valuable advice with business owners and professionals. He gave great tips for being a leader and achieving peace of mind in all areas of life.

 

Verne shares that it’s better to be a leader than a boss. True leaders look out for the people they are leading, and make decisions that are best for the group. Bosses, however, are selfish and often intimidate people into respecting them.

 

Verne asserts that balance is ideal when it comes to leadership. She shares that people should have success in their personal and social lives in order to make sure that they continue to thrive in business.

 

According to Josh Verne, it’s also best to listen more than speaking when running a company and leading others in a professional setting. Verne reminds entrepreneurs that there’s a reason humans have two ears and one mouth. It’s important to pay attention to the needs and concerns of team members in order to move a business forward and boost morale.

 

Josh Verne is most well known for being the co-president of Home Line Furniture and for founding workspays.me with his best childhood friend Jon Dorfman. Verne’s recent ventures include being the founder and CEO of FlockU.com, a peer-to-peer content exchange for students in Pennsylvania.

Find out more about Josh Verne:

 

http://www.corporatewellnessmagazine.com/tag/josh-verne/

 

 

Successful Businesswoman, Susan McGalla, Shares Her Career With Young Women

Susan McGalla has worked her way to the top of several retail corporations, and she explains that she never had to push her ideas or feminity to get there. She simply made her point and moved forward as she was entitled. Ms. McGalla is an executive consultant and businesswoman from Pittsburgh, Pennsylvania. She established her career as president of American Eagle Outfitters Inc. and CEO of Wet Seal Inc.

 

Her retail and marketing career began at Joseph Horne Company where she worked from 1986 until 1994 in several management positions. Later in 1994, Ms. Galla began as the merchandise buyer for women’s clothing at American Eagle Outfitters. This was a male-dominated company when she started, so it was a spectacular promotion when she became the president and CMO. Susan had worked in many of the management positions, and after being president of a smaller retail store to the president and CMO of the entire company.

 

The years she spent as president of American Eagle, Ms. Susan McGalla launched the aerie and 77kids brands, which were tremendous successes. She established her people skills and other talents along with her unique method of management.

To learn more about Susan, Go to prnewswire.com

American Eagle had a history of being predominantly male with no women in executive positions, but this bias posed no problems for Susan who came from a family of males. It was in her DNA to hassle with the male population, and she simply took it for granted as she worked.  Check pittsburgh.cbslocal.com

Important link here.

Her desire was for a true culture change actually occurred as she worked between the years of 200-2010 as she rose in position at American Eagle. She lived that change within the company. As a consultant for leaders in finance, she offers a unique insider’s perspective on the world of retail.

Follow McGalla here https://twitter.com/susanmcgalla

 

 

Where Bruce Levenson Is Today

Bruce Levenson has spent many years running a journal publishing company as well as owning the NBA’s Atlanta Hawks for nearly 12 years. Today he’s mostly retired and spends Time with his family, including a recent trip they took down to Antarctica. He sold the Atlanta Hawks back in April of 2015, but there has been some fallout between Levenson’s ownership group, Atlanta Hawks Basketball & Entertainment (AHBE) and their former insurance company AIG. The former General Manager Danny Ferry was seeking an insurance claim covering a work-related incident he had come across and the attorneys of both AHBE and Ferry say he had grounds to make the claim, but AIG is refusing to recognize it and are now dragging the matter out in court.

Levenson is originally from a suburb of Washington D.C. where he has spent much of his time in business and philanthropy. He attended both Washington University and American University where he studied journalism and law. He formerly wrote for the Washington Star before it went out of business, and in 1977 he and his friend Ed Peskowitz co-founded Unified Communications Group (UCG). The company started as a small operation in Levenson’s apartment, but it soon started amassing many journals and before long it became a major industry media outlet. Levenson formed AHBE in 2004 and purchased the majority of the Atlanta Hawks’ shares that year.

Levenson (http://brucelevenson.com/) has also given a lot back to the Washington D.C. community including his work with inner city youth at Hoop Dreams and the “I Have a Dream” Foundation. He also has donated to the Holocaust Memorial Museum and helped them launch the “Bringing the Lessons Home” program. Levenson and his wife Karen also helped start the University of Maryland’s Center for Philanthropy and Non-Profit Leadership to encourage future businessmen to give back to their communities. More information available on Bruce Levenson’s Wikipedia page.

 

InnovaCare Health; SUCCESS THROUGH VISIONARY LEADESHIP

Introduction

InnovaCare health is the leading provider of health care management services in North America. Through its provider networks, Medicaid programs and Medicare Advantage the renowned health care facility is committed to providing access to quality health care by creating cost-effective, sustainable models and fully integrated with advanced technologies.

InnovaCare strives to coordinate innovative and quality care to patients across America, with a mission to redefine heath care management to mitigate the challenges of modern complex health care environment.

The growth of an organization requires experienced and focused leadership, for the achievement of result oriented goals and corporate integrity. Teams make the most impact on the pursuit of a clear vision, a willingness to find solutions challenges and effective communication.

InnovaCare under the able leadership of Rick Shinto, M.D. and Penelope Kokkinides has grown to become the leading health care management provider. We will look at the careers of these two innovative leaders.

Richard Shinto, M.D., MBA

Dr. Richard Shinto, M.D., MBA, is currently the President and Chief Executive Officer (C.E.O) of InnovaCare, Inc. His career spans more than 20 years of managed operational and clinical healthcare. In 2008 he served as the C.E.O and President of Aveta Inc. until its sale in 2012. He continues to serve as CEO of InnovaCare health plans in Puerto Rico.

Before becoming the chief executive officer of Aveta Inc., Dr. Shinto was the chief medical officer of NAMM California. Prior to joining NAMM, Dr.Shinto worked as the chief medical officer and chief operating officer for medical pathways management company. He later served from 1996 to 1997 as the corporate vice president of medical management for MedPartners. He left to become Cal Optima Health Plan Chief Medical Officer in Orange County, California. Dr.Shinto began his tenure of health in Southern California as an internist and pulmonologist.

He is also the author of several articles on clinical medicine and healthcare. He received his B.S from the University of California at Irvine. He later got his degree from the state university of New York and an M.B.A from the University of Redlands. Read more about Rick on Businesswire

Penelope Kokkinides

Penelope Kokkinides presently is the chief administrative officer at InnovaCare, Inc. She joined InnovaCare in June of 2015. Before this, Kokkinides served as the chief Operating Officer of InnovaCare, Inc., Aveta Inc and also as Vice president of clinical operations. Kokkinides career spans more than 20 years in the health care sector and specialized in the managed care industry and government programs (Medicare Medicaid). She has extensive expertise and knowledge in managing health care processes and operations developing clinical programs with a focus on improving organizational and efficiencies.

Before rejoining InnovaCare, Inc., Kokkinides worked as chief operating officer and executive vice president for Center light HealthCare responsible for overall strategic direction of managed care division and management. She was also the corporate vice president for care management and chief operating officer of Touchstone health and disease management at AmeriChoice, which is a business unit of UnitedHealth Group, here she was instrumental in the implementation and development of the company’s health model.

Kokkinides obtained a bachelor’s degree in classical languages and biological sciences from Binghamton University; she also holds a master’s degree in social work from New York University and a public health master’s degree from Columbia University School, a post master program in advance degree in alcohol and substance abuse.

With all these qualifications from InnovaCare heads its now understood why the health facility is the leading provider in health facilities and still growing.

What Does Equities First Holdings Limited First Specialize in?

Equities First Limited is an advisory & investment, private company situated in London, United Kingdom. The organization spends most of its time in offering financial solutions to its customers through loans. The company manages this through financing of investments belonging to customers using stock as security; something that is uncommon with many banks. Equities First Holdings clients entail businesses and individual investors who are interested private financing and business.

As of late, diminished alternatives, strict terms, and high-financing costs on advances in banks have made it hard for most investors to come up with enough capital. There has been a necessity for option financing wellsprings to fill this hole, and Equities First Holdings has provided the solution for this test. What’s more, stock investors who cannot qualify for bank loans or from other financial bodies get an alternative source from Equities First.

The procedure of applying for loan at Equities First Holdings is simple and efficient and entails:

  • Contacting the organization: The borrower indicates the amount and collateral they want.
  • Evaluation process: According to the information given, the company determines on your advance terms and sets the loan-to-value (LTV) ratio.
  • Terms agreement & transfer: The collateral or security is shifted to the custodian account of Equities First when the borrower agrees with the terms.
  • Funding: Both the collateral and loan are moved instantly into the holding account.
  • Collateral Return: After paying the full loan, the collateral is taken back to borrowers account.

Equities First utilizes equities as securities for a maximum of three years. On the off chance that one feels that the invested stock will appreciate, he can go into an agreement with the organization. The individual utilizes shares as security to offer loans rather than selling and losing proprietorship. In the event that the shares appreciate, investors enjoy minimized interest rates on future applications.