The music and entertainment is one big industry. The industry made an estimated revenue of $17.2 billion in the year 2016 alone. The amount is calculated to be about a third of the total revenues for all industries around the globe. The success is however not handed on a silver plate. It takes a resilient and hardworking person to get through the competitive industry. Men dominate the majority of the leadership roles. The few women who lead have indeed made a difference. Desiree Perez is a perfect example of a talented producer and manager. With these women proving worth a share of the cake, the industry is slowly changing.
Desiree Perez has been a key player in shaping and uplifting the music career of Jay-Z. She pushed hard to see to it that Jay-Z expanded his business in this industry for 22 years. Courtesy of Desiree Perez’s guidance, Jay-Z was able to evolve from being a rapper to being a business person. She has been part of almost all of Carters businesses including ROC Nation and SC Enterprises. Ms. Perez is said to be that one person that Jay-Z has to almost always consult before making a business decision.
Some of the qualities that make Desiree Perez one of the most sorted for entertainment leaders is her charisma, confidence, negotiation skills as well as being a business oriented woman. The qualities have made her scoop some substantial returns. She, for instance, got returns for negotiating a Samsung collaboration deal for Rihanna’s Anti tour. In the year 2008, Desiree Perez was part an agreement between Roc Nation and Live Nation that was worth 150 million. Desiree Perez admits that the journey is tough though she is a more hardened woman. She has over and over emerged a strong woman amidst all the storms in the entertainment industry.