Luiz Carlos Trabuco, Leadership Power Personified

Luiz Carlos Trabuco held many diverse positions at Bradesco Bank during his 48 year career span. In 2009, he was chosen as CEO and President of the Executive Board. Positions he remained in for nine years, until naming his replacement as Octavio de Lazari Junior. The selection was approved by board members and became effective on March 12, 2018. When asked about the search for a suitable replacement, Luiz responded that it was a “tranquil” process. Meaning there wasn’t an upheaval or gross wrongdoing on either side.

In Brazil, banks have an established time for Executives to serve as Chief Executives; it doesn’t matter if they’re private or public entities. In order to keep Luiz Carlos Trabuco as President, Bradesco extended the age limit from 65 to 67. The extension allowed Bradesco and Luiz Carlos Trabuco time to fully integrate its $5.2 billion acquisition of HSBC Holdings plc Brazil. The age limit extension was approved by shareholders.

Bradesco Bank is the second largest private bank in Brazil. Luiz Carlos Trabuco was initially hired as a bank clerk at 17 years old. His career grew from this entry level position into upper management, 15 years later he was promoted to Marketing Director. Luiz Carlos Trabuco achieved many career milestones, including leading the banking institution to increasing its market from 12 percent to 25 percent. There was also a sizeable increase in Bradesco’s insurance products, which jumped from 25 to 35 percent. However, his greatest career accolade came in 2015 with the purchase of HSBS Brazil. The deal made him a recognized executive and he was announced as Entrepreneur of the Year by the Brazilian equivalent of Time magazine, IstoÉ Dinheiro.

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Aside from his official duties as President of Bradesco, Luiz Carlos Trabuco was also involved in the Brazilian community. In Rio de Janeiro, Luiz established Bradesco as the only sponsor of the Lagoa Christmas Tree. For two decades, the tree became an annual tradition, tourists from around the world made Brazil their destination during the holiday season. He also saw to it that corporate executives received ongoing education, Luiz Carlos Trabuco helped by offering free online courses. The program grew into Bradesco Corporate University (UniBrad) and in 2017 it was chosen as recipient of the most outstanding university of its kind, receiving the GlobalCCU Award.

Born in 1951, Luiz Carlos Trabuco completed his undergraduate and graduate degrees at University of São Paulo. Since that time he has earned a reputation as an influential banking industry executive. Influenced that has been recognized by others and in 2016, Forbes magazine named him to the list of the Best Chief Executive Officers in Brazil. One of his last trips as President was to discuss a new financial narrative for Brazil. Luiz Carlos Trabuco was asked to represent his country and serve as one of the Executive Co-Chairs at the World Economic forum in Davos, Switzerland. The forum is held annually and only the most respected leaders in their fields are invited to attend.

See: https://oglobo.globo.com/economia/bradesco-anuncia-novo-presidente-octavio-de-lazari-junior-vai-substituir-luiz-carlos-trabuco-cappi-22365414#ixzz56wDld69g