Consignment shops pay their customers cash for their unwanted clothing and other items. The RealReal is a high-end luxury shop that also pays their customers cash for their unwanted clothing. The company believes that they are providing an easy way to recycle luxury clothing to their customers at a very reasonable price. Certainly, it’s all about sharing the luxury experience while providing their other customers with cash. It’s a winning situation for everyone involved. The RealReal has developed a new plan to build on the trust that the company has developed over the past few years, by providing their customers with luxury brand beauty products.
Adding Luxury Beauty Products
The RealReal is testing a nice little selection of beauty products at their Manhattan SoHo location and their Las Vegas location. This is an easy way to provide their customers with the ability to buy luxury brand beauty products while they shop for their clothing. Rati Levesque, chief merchant at The Real Real states that we want our customers to continue thinking of the company as a trusted place to purchase several categories of luxury items. He continued with this is only the beginning, look for more beauty products in the future.
The RealReal is stepping away from their usual consignment business model to adopt a retail model. All the beauty products in their online stores and brick and mortar stores are new. Look for high-end luxury brands like Pai Skincare, Rahua, Ellis Brooklyn, Babo Botanicals, Joanna Vargas, In Fiore, Maison Louis Marie, Kahina Giving Beauty, Olio E Osso, Julisis, Uma Oils, Grown Alchemist, Cap Beauty and others in all their shops. It is also interesting to note that the company is not going through a third party to get their hands on the luxury beauty items. The RealReal is directly buying those products.
The RealReal is another retailer that recognized that consumers prefer to purchase their luxury products from a trusted and reliable source. They’ve built on that relationship of trust by providing their customers with multiple beauty products and clothing that they know are the real deal.