How Brazil’s CAOA Became A Huge Latin America Car Dealer And Manufacturer

CAOA is a car dealer and manufacturer that is located in Brazil. It was started by entrepreneur Carlos Alberto de Oliveira Andrade. He started out his professional life as a medical doctor but when he bought a car and the dealer declared bankruptcy before they could deliver it he offered to take possession of the business in exchange for his down payment. He is now this company’s chairman of the board.

As per Mix Palestras, during his time as a vehicle dealership owner, Carlos Alberto de Oliveira Andrade has sold Ford, Chevy, Hyundai, Renault, and Subaru vehicles. He wasn’t able to sell imported vehicles until the law changed in 1992. One of his longest relationships with foreign car manufacturers is with South Korea’s Hyundai.

The relationship between him and Hyundai led to him building a vehicle manufacturing facility in Anápolis, Goiás. The reason he chose this location is that where it is based makes it possible to build a large supply chain that can send cars throughout Brazil and into nearby countries.

CAOA has a deep respect for the environment and wants to limit its effect on it as much as possible. In 2010, Carlos Alberto de Oliveira Andrade implemented a program at its vehicle manufacturing facility that reuses water. His company also participates in an initiative that is reforesting the Brazilian Midwest.

His plant received the “Good Doer Company” recognition which is issued by the magazine IstoÉ Dinheiro. For three consecutive years, his company earned the “Most Admired” designation that Carta Capital magazine awards.

CAOA is now the largest vehicle manufacturing and distribution conglomerate in Latin America. They are getting even bigger through a recent partnership with China’s Chery, a deal signed in 2017. They jointly launched CAOA CHERY which is a 100% Brazilian automaker. Chery offers its advanced technologies to this partnership while CAOA brings its engineering strength and extensive sales experience.

Carlos Alberto de Oliveira Andrade’s company now sells Subaru, Hyundai, and Ford vehicles. They exclusively import a few Hyundai and Subaru brands as well. The vehicles they manufacture include Hyundai’s Tuscon, HR and HD80 trucks, and the new Tuscon SUVs.

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