Desiree Perez is sitting in the hot seat with Tidal. She likes the pressure that comes with being the underdog. This is what this music streaming service has been for a long time, but it appears that more people are taking interest in it now that she has become ingrained in the music streaming culture. Jay-Z purchased this company years ago, and there was a lot of fanfare connected to the purchase. It was not uncommon to see artists like Nicki Minaj, Usher Raymond, Alicia Keys, Kanye West and Coldplay come to the stage to talk about Tidal and the way that artists were going to benefit from this music streaming service.
Jay-Z still had this same plan for this company, but he would have a hard time because he was competing with many big name companies like Apple and Spotify. These companies were actually offering free music streaming. Jay-Z would not fold, however, because this is not what he does. To the contrary, Jay-Z would come back even stronger with help from Desiree Perez. She would put him on the right track to promoting this brand and building a new Legacy with music streaming.
Desiree Perez with show herself to be quite a champion in contract negotiations. This would be something that Jay-Z would need to make the moves that he wanted to make with music streaming. Tidal has become incredibly successful in time, and a large part of this is because of Desiree Perez. This is the woman that Jay Z has to thank. She has proven herself to be a very strong force in music streaming, and people are going to be excited about what she may be doing next with other Jay-Z business ventures. Perez has proven herself loyal and worthy of the accolades she receives and more