As a young man, Guilherme Paulus was driven by a need to be different. He was determined to be independent and rather than seek out a career join the world of business and investing and be successful at it. He admits that despite having joined IBM as an intern even before he was twenty and his parents wanting him to be a doctor he was still determined to cut his own path. He was able to begin actualizing this dream at age twenty-four when he joined hands with one of Brazil’s renown politicians to start CVC Brasil Operadora e Agencia de Viagens S.A. At the time of its founding CVC Brasil Operadora e Agencia de Viagens S.A was only, a tour operator and not much else was known or expected of it. Within a short time, his partner left the venture, especially after the government introduced a holding tax that would remain in its coffers for a year and in the process injuring young companies. He was on the verge of closing down CVC as told in his own words, but during one of these trying times, he received a phone call which would be his saving grace. A Mercedes Benz executive had heard about their operations and was placing the call to inquire on how much they would charge for three buses to take employees to the Itajaí Valley in Santa Catarina. This for him was almost too much to be true. He had to be as efficient as possible and get the deal. Guilherme Paulus was able to squeeze the costs to the lowest it could get and won the bid, taking the class for the tour as originally requested. This was not only business for Guilherme Paulus, but an eye opener it was at that point that he came up the idea of taking a trip to all the big companies he could get into. It was during this time that he brought on Valter Patriani who served as manager and partner and has continued to play that role and grown CVC to what it is today.
Guilherme Paulus has been able to steer CVC to profitability and branched out and today is also the founder of the GJP network, which controls more than sixteen hotels and resorts all over the country. The development of these resorts was especially aggressive just before the world cup and winter Olympics as they tried to tap the expected traffic generated by the events.
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