Lime Crime is setting new trends in the make-up industry thanks to it’s eclectic style. Founded by a young woman named Doe Deere, this brand can into fruition and took off in 2008. Currently today it has become one of the most popular make-up brands on the market. Self Made Magazine named her as one of the Top Inspiring Female Entrepreneurs of present time, but there is truly a method to Lime Crime’s madness.
Doe Deere got her fascinating sense of style from artistic nature. She loved dressing up and putting on make-up as a little girl. Being such an artsy individual, Deere loved bright and bold colors which she used for many of her clothing outfits and accessories. One of her first make-up memories was from her slumber party days as a child. At the age of 9, Deere and her friends would experiment with colors. Her little friends liked the tried and true color tones, but Deere longed for a much darker and mysterious look. Maybe her friends thought that she was a bit crazy, but these moments in time would manifest into something much bigger and would be transcending the make-up industry years later. Even her clothing was a form of self expression which matched her colorful appearance.
Doe Deere wasn’t always the make-up genius and from an early age, Deere was a bit terrible with her craft. Like other ambitious individuals, Deere would study her craft (in-a-sense)and began experimenting with various looks. Theatrical Make-Up was her forte as she implemented rhinestones and glitter into a creative new look. Using social media allowed her to reach a much broader demographic and it worked. Her social media accounts had created a buzz and the rest was history. Unlike many of the competitor brands on the scene, Lime Crime is universal or unisex to some extent. Female’s as well as male’s grasped her concept which took Lime Crime and the world by storm.
Today Lime Crime is one of the industry’s brightest stars, ‘no pun intended.” With such a huge online presence, the brand has become the new standard of beauty and the products are vegan and cruelty free. Doe Deere has a lot to smile about as she stayed true to whom she was and kept her focus on something she truly believed in. Buy the Velvetines for yourself, or read more about Lime Crime on Facebook.