Lime Crimes Eclectic Revolution

Lime Crime is setting new trends in the make-up industry thanks to it’s eclectic style. Founded by a young woman named Doe Deere, this brand can into fruition and took off in 2008. Currently today it has become one of the most popular make-up brands on the market. Self Made Magazine named her as one of the Top Inspiring Female Entrepreneurs of present time, but there is truly a method to Lime Crime’s madness.


Doe Deere got her fascinating sense of style from artistic nature. She loved dressing up and putting on make-up as a little girl. Being such an artsy individual, Deere loved bright and bold colors which she used for many of her clothing outfits and accessories. One of her first make-up memories was from her slumber party days as a child. At the age of 9, Deere and her friends would experiment with colors. Her little friends liked the tried and true color tones, but Deere longed for a much darker and mysterious look. Maybe her friends thought that she was a bit crazy, but these moments in time would manifest into something much bigger and would be transcending the make-up industry years later. Even her clothing was a form of self expression which matched her colorful appearance.

Doe Deere wasn’t always the make-up genius and from an early age, Deere was a bit terrible with her craft. Like other ambitious individuals, Deere would study her craft (in-a-sense)and began experimenting with various looks. Theatrical Make-Up was her forte as she implemented rhinestones and glitter into a creative new look. Using social media allowed her to reach a much broader demographic and it worked. Her social media accounts had created a buzz and the rest was history. Unlike many of the competitor brands on the scene, Lime Crime is universal or unisex to some extent. Female’s as well as male’s grasped her concept which took Lime Crime and the world by storm.

Today Lime Crime is one of the industry’s brightest stars, ‘no pun intended.” With such a huge online presence, the brand has become the new standard of beauty and the products are vegan and cruelty free. Doe Deere has a lot to smile about as she stayed true to whom she was and kept her focus on something she truly believed in.  Buy the Velvetines for yourself, or read more about Lime Crime on Facebook.

Doe Deere’s Self Confidence Shines as She Tells Others To Follow Their Dreams

Although it is less unusual now than it was a decade ago, bright colored hair still turns heads and not always in a good way. For Doe Deere, the bright colored hair and flawless make up has made her an icon in the make-up world but how did she get her start?

Born in Russia, she grew up there and dreamed of being in a band. She also had a short term business when she was thirteen, she started wearing temporary tattoos and making them cool. In doing so, she was able to start selling the tattoos. Four years later she moved to New York City and followed her passion for music. This passion for music allowed her to create a band. The band helped her learn things such as work was not always fun, marketing, and being grateful for people who supported her.

She lived in Manhattan for a short while and then in Brooklyn for nine of her fourteen years in New York City. One of the band members eventually became her husband. Working together, writing songs and promoting the band allowed them to learn to collaborate with each other well.

Doe’s advice to aspiring youth is to find your unique inner-self, go where you love and let that passion blossom from there. Originally she felt very alone in her thinking but it was the realization that others felt the same way as her that allowed Deere to create Lime Crime. In 2008, when the rest of the world was still into the all-natural look, she gravitated towards bright colors. This allowed her company to be profitable from the beginning.

Lime Crime is proud of giving people the freedom to be themselves without fear of judgment, no matter if it is their clothes, makeup or hair! Found exclusively online, they are taking the internet by storm, with people expressing themselves and feeling more confident about themselves. Created by the “ever-changing, self-proclaimed Unicorn Queen”, people who wear her make-up do not have to worry about things like cruelty to animals either. Her biggest source of inspiration is her followers and she encourages everyone to follow their day dreams!

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